Twitter Analysis Of Johnny Drille’s New Album #BeforeWeFallAsleep
This is the album people have been waiting for, at least for most of Johnny Drille’s fans. However, the data collected revealed five interesting things regarding the album. It also produced a deep insight for the talented artiste’s fans.
Below, we have broken down the categories of what the data showed.
- Launch Day traffic
- Dedicated Fans
- Most Popular Songs
- Biggest Influencers
- Sentiment Analysis and Top Words
INTRODUCTION
If you’re in the rain I will cover you
Lost I will find you
My love don’t lie e no dey lie
The first time I heard this line, I thought it was a foreign artiste because of the unique sound similar to the widely acclaimed Owl City. It was my first encounter with Johnny Drille. I never looked back.
On August 16, 2021, Johnny announced the date for his forthcoming album on Instagram with the caption below:
“My debut album is called BEFORE WE FALL ASLEEP and will be released on the 3rd of September. This gift, a piece of my heart to you with love. Johnny, JD,”
I collected Twitter Data mentioning Johnny Drille, and his album BeforeWeFallAsleep and proceeded to analyze.
Kindly note, we are not measuring the individual song’s performance. Rather, this is an analysis of the conversation that took place on Twitter within the first week of the Album release.
Release Date — September 3, 2021
At 12:06 AM WAT, Johnny Drille announced the release of his album on Twitter.
Here is how the album and mentions of the artiste performed 24 hours after the Launch.
As evident in the graph above, fans of Johnny Drille were very active on Twitter for the first 3 hours of the album release. It was an eagerness that precedes the release of music from their favorite artiste.
Many already listened, dropped reviews, and gushed about their favorite tracks.
In the data provided, we can see the highest activity for the next 3 hours after the album was released. The next 3 hours from 12 resulted in an average of 5,600+ tweets.
The conversation picked up after 8 am for the next five hours before it subsided for the day
We witnessed TwitterNG pattern of tweeting which follows the typical activity across the day.
Tweet By Day
While it is true that JD has some really loyal fans who will do anything for him, the fans may need to step up and promote this album more because the numbers aren’t increasing by the day. In other words, the numbers have started to dwindle. When we say numbers, we mean the mentions of the album. It is just a week plus old.
Top Tracks
After analyzing mentions of the 14 tracks on the album, the graph below shows the top 6 tracks with OVA coming out at the top in 1177 tweets.
A theory will be because of the generosity displayed on Twitter by the former chairman of the Stingy Men association, DonJazzy who decamped because of love. This is not far from the truth though.
“Stupid me, go join stingy men
But, baby girl, you know say me no stingy o
Well, I don tell them make dem free me
Make we start all over o”
OVA — Johnny Drille
Top Fans
From the data I analyzed, these are the people who talked about Johnny Drille and his new album the most.
I had to be careful selecting these top fans by checking if they weren’t spamming with the trend or if they weren’t bots.
Top Tweets By Engagements
These are the top tweets talking about the album and Johnny Drille excluding posts from Donjazzy and Johnny Drille. In the collage below, we find tweets from singers and influencers supporting Johnny Drille and praising the album.
Most active Hours
People tend to talk about the album from 6 pm in the evening till 1 am.
Hours when people ought to be done with work and relaxing.
SENTIMENT AND WORD CLOUD
The album enjoyed lots of positive reactions and this was also evident in the Word Cloud which displayed the most used words
DASHBOARD
Conclusion
P.S: To be honest, there might be bias in my analysis because of my affinity to Johnny Drille as a fan but I really tried my best to be objective. Kindly feel free to question any bias you find in this report.
Credits and Tools
- Tweets collected through the Twitter Search API
- Data Cleaning and Analysis using PowerBI
- Dashboard Design using Figma: assisted by @akinebby
- Report edited by Timothy Ojo You can also read a thorough review of the album by the same guy here
- Listen to the album #BeforeWeFallAsleep here
- You can follow me on Twitter @paulodaguvnor
