Euro 2020: Online Racism and The Role Of Big Tech

Paul Nnakwe
2 min readJul 15, 2021

Everyone already expected a fallout online and offline once England󠁧󠁢󠁥󠁮 loses the final match.

It’s common sense for Big Tech platforms to proactively put measures to protect players from racial abuse.

Two teams made the Euros 2020 final and only one of the teams had black players who had been racially harassed online. Three players in the England national team had been previously targeted with racist comments. This narrows the list to 3 Profiles.

Platforms like Instagram, Twitter, Facebook should have deployed measures targeting a list of racist keywords, emojis, and symbols.
These platforms (I assume) already have a lexicon of racist keywords and emojis.

This safety feature should have been active for a few weeks to protect these players from harassment while taking action against offenders and escalating to the security agencies where necessary.

There have been increased calls for social media platforms to increase content moderation efforts and this recent harassment displayed after the Euro’s final will warrant more scrutiny from governments across the world and other regulatory organizations.

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Paul Nnakwe

Social Media Analyst, Researcher and Content Strategist. Content 🤝 Data 🤝 Trends